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DESIGN 
PHOTOGRAPHY
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WHERE A COMPANY like method gets its green credentials by assembling a team of environmental experts, the founders of SoCal Cleanse, Cynthia & Drew Pasquella, carry all that expertise inside their own entrepreneurial heads. They research, source, design, formulate produce and distribute their entire line of certified organic products.
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When Cynthia contacted MUDHAUS in 2007, SoCal Cleanse had already established itself as a great detox product in celebrity circles. But she wanted it to stand on its own ... in all circles. The one area she felt lacking in expertise was in design. So she commissioned me to rebrand SoCal Cleanse. For me, this was a much quicker project than most because it turns out Cynthia is a design expert after all. I designed her new brand ID, the package designs for her flagship supplement product and created a quick website sketch. Cynthia took these elements and extended them into an entire line of amazing products and an online boutique.
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Then last Spring she donated a complete basket of SoCal Cleanse products to the auction at Piper's school. Amazing.
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